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【目的】分析花生种植户生产托管需求意愿的影响因素，以期为农业生产托管的健康持续发展提供理论借鉴和决策参考。【方法】基于河南省正阳县483位花生种植户调查数据，利用计划行为理论分析框架，采用二元Logit回归模型进行实证检验。【结果】农户的行为态度、主观规范和感知行为控制分别对农户的生产托管需求意愿有显著促进作用；农户的年龄和受教育程度分别对农户的生产托管需求意愿有显著促进作用；农户的平均地块面积和家庭人口规模特征分别对农户的生产托管需求意愿有显著抑制作用。【结论】提升农户对农业生产托管认识水平，改善农户的参与条件；提升农户组织化程度，强化产业组织对农户的影响；依据农户特征和资源禀赋，因地制宜发展农业生产托管。
Abstract：【Objective】An analysis of the influencing factors on the demand intention for agricultural production trusteeship services among peanut growers was conducted to provide theoretical insights and decision-making references for the sustainable development of agricultural production trusteeship. 【Method】Based on the survey data from 483 peanut growers in Zhengyang County, Henan Province, utilizing the theory of planned behavior as the analytical framework, this study employs a binary Logit regression model for empirical verification. 【Result】Behavioral attitude, subjective norm and perceived behavioral control of farmers have a significant effect on the farmers' production trusteeing demand intention respectively. Farmers' average land area and school-age resource endowment significantly inhibited and promoted farmers' willingness to express production trusteeship demand, respectively. The age of farmers and the characteristics of family population size significantly promote and inhibit the farmers' production trustee-demand intention, respectively. 【Conclusion】It is necessary to enhance farmers' awareness of agricultural production trusteeship, improve their participation conditions, increase the organizational level of farmers, strengthen the impact of industry organizations on farmers, develop agricultural production trusteeship according to the characteristics and resource endowments of farmers in a location-specific manner.
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Basic Information:
DOI：10.16445/j.cnki.1000-2340.20241220.002
China Classification Code:F326.12;F326.6
Citation Information:
[1]崔世勇,张旭,邓俊锋,等.花生种植户农业生产托管需求意愿的实证分析[J].河南农业大学学报,2025,59(04):759-766.DOI:10.16445/j.cnki.1000-2340.20241220.002.
Fund Information:
国家自然科学基金青年科学基金项目(72103054); 教育部人文社会科学研究青年基金项目(18YJC790075); 河南兴文化工程研究专项项目(2023XWH093)